Marc Poirier is a professional internet marketer with more than a decade experience and one of the top 5 PPC experts in the Search industry. He is Co-Founder and CMO of Acquisio where he leads all sales and marketing activities. He often speaks at events including SES, SMX, Ad:Tech, TFM&A and OMMA, and writes columns and articles for various publications, including Search Engine Watch, Visibility Magazine, SES Magazine, and the Acquisio blog, to name a few.
Prior to his position at Acquisio, he was founder and president at Canalytics, a boutique SEM and SEO agency which was widely regarded as one of the most active Google Analytics Authorized Consultants in the world. He also held various e-marketing management positions for technology and software companies that include Komunik, an email marketing software vendor, Cognicase, a Canadian leading IT consulting and systems integration firms, aside from being a strategic consultant at marchFIRST.
Poirier began his entrepreneurial career in 1996 while working on his Ph. D. in Cognitive Science. That’s when he co-founded Webaxis Alliance, an interactive agency that worked on major Canadian websites such as sympatico.ca and canada411.ca.
