Scot Wheeler is Marketing Science Sr. Director at Critical Mass in Chicago, where he helps companies develop measurable objectives from business and marketing goals. He advises clients in web and social media analytics strategy, directs marketing sciences technology planning and guides online optimization in data-driven marketing and management practices.
Scot is also a Founding Partner of Intelitecht Solutions, which provides resources for emerging Social Business and Semantic Web technologies and practices. He is a member of the Web Analytics Association where he is leading the effort to develop a set of foundational social media measurement standards. Scot is a frequent speaker and moderator on the topics of social media and digital analytics, data-driven strategy and digital experience delivery.
Scot received his MBA in strategy, finance and marketing from Northwestern University’s Kellogg School of Management. Scot’s professional background includes senior leadership in marketing analytics technology and consulting services and over 15 years of technology experience.
