Julian Zilberbrand
Summit Alumni

Julian Zilberbrand

EVP Activation Standards, Insights, &Technology, ZenithOptimedia Group

Julian Zilberbrand is a well-known and respected leader in the digital technology space. He has worked with some of the biggest clients in media, including P&G, L'Oreal, Coke, and others, and has served as a vocal leader for industry change in measurement and tracking on behalf of his clients and agencies.  As EVP, activation standards, insights, ... more

Julian's Bio

Julian Zilberbrand is a well-known and respected leader in the digital technology space. He has worked with some of the biggest clients in media, including P&G, L'Oreal, Coke, and others, and has served as a vocal leader for industry change in measurement and tracking on behalf of his clients and agencies.

 As EVP, activation standards, insights, and technology at Zenith Media, Zilberbrand manages the analytics and insights groups. He also oversees activation standards encompassing strategic partnerships, investment standards, and structure. Finally, Zilberbrand employs his strong background in operations and technology to help the organization vet existing and new technology partners, formulate POVs, and manage relationships with a vast array of technology partners across media types. In this cross-functional role, Zilberbrand is able to enhance Zenith's offerings to clients by providing expertise across many of the most challenging needs clients face today in the cluttered measurement and ad tech spaces.

 

 Before joining Zenith, Zilberbrand was SVP, global digital director, strategic partnerships and technology solutions at Starcom Mediavest Group. In this role, Zilberbrand oversaw the systems responsible for activation, implementation, and reporting of digital campaigns for clients across the global SMG network. He was also accountable for identifying new solutions, evaluations, and POVs of various technologies and relationship management for most digital technology partners, including contract and pricing negotiations. Also within this remit was a business affairs role where the company's U.S. digital terms and conditions were managed and negotiated by Zilberbrand and his group.

 

 Before joining Starcom Mediavest in 2004, Zilberbrand held product specialist and client service specialist roles at rich media technology provider Eyeblaster and developed the company's Eyeblaster University training program. Earlier in his career, he worked at Doubleclick as a project manager and technical analyst. At Doubleclick, he balanced product development and operational roles while providing support for clients on rich media, third party ad serving, and campaign reporting.

 

 Zilberbrand has helped lead the scaling and implementation of video and mobile ad serving solutions for the companies he has served, and has been an influencer for change in the industry. He is an advisor with the IAB Ad Ops Advisory Board, chair of the MRC internet committee, and has been a vocal leader with the 3MS Blue Ribbon committee, as well as serving in advisory roles for iMedia conferences and other similar industry events and groups.

 

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