As a digital media strategist, I manage the digital media campaigns for Interstate Batteries, Nothing Bundt Cakes, Blackmon Mooring and other local clients.
As one of the first employees at Click Here/The Richards Group in the interactive media group, I had the opportunity to shape the practice over the course of 10 years. In my role, I was tasked with managing teams, innovating, integrating with offline media, growing the practice and achieving extraordinary results for our clients.
Accomplishments include:
Building brands and driving positive ROI through online media efforts: online display, video, paid search, natural search, lead generation, performance marketing, hyper-targeting programs, email marketing, revenue-sharing, mobile marketing, affiliate marketing, viral programs, couponing and social media
My main focus is always providing the best service possible to all Clients. We were able to meet and exceed metrics to a strict ROI.
Specialties:client management, client strategy, strategic partnerships, planning & buying, research, negotiations, performance tracking and reporting, optimization, training, research, web site advertising advice, publisher relationships.
Outside of work, love gardening, tornado chasing and PETS. Have 5 dogs, two cats and cichlids.
