Jen (Samples) Lazarus
Summit Alumni

Jen (Samples) Lazarus

President, LazBro, Inc.

Jennifer Lazarus joined LazBro, Inc. in 2008 bringing extensive marketing experience with her.   While she's a media planner at heart, Jen has been fortunate to have had the opportunity to develop a well-rounded skill set that includes Digital Strategy, Branding/Awareness, DR/Performance marketing, Search Engine Marketing (SEM), Search Engine Optim... more

Jen's Bio

Jennifer Lazarus joined LazBro, Inc. in 2008 bringing extensive marketing experience with her.   While she's a media planner at heart, Jen has been fortunate to have had the opportunity to develop a well-rounded skill set that includes Digital Strategy, Branding/Awareness, DR/Performance marketing, Search Engine Marketing (SEM), Search Engine Optimizations (SEO), CRM, Copywriting, Audience Research & Analysis, Web Analytics, Media Buying & Planning, Social Media, Social Marketing, Social Commerce, Mobile Marketing (SMS, WAP, iPhone/Android Apps), Podcasting and Creative Layout/Design.  While her primary focus is in digital marketing, her skill set is balanced out by successful work experience in newsprint, magazines, direct mail, creative design, audience research and software development.

In response to her clients' needs to integrate awareness with actionable metrics, Jen developed a 4Es methodology that measures Exposure, Engagement, Experience, and Efficiency.   Her passion for Digital Marketing goes “beyond the banner” by utilizing expertise in Search Engine Marketing, Emerging Media, Social Media, Web Analytics, and eCRM programs. Jen is known for her skills that leverage the digital medium to conduct research and testing for traditional media campaigns.

Prior to joining LazBro, Jen was the Senior Vice President of Digital Marketing at TargetCast tcm where she oversaw all things digital for clients such as Expedia.com, hotels.com, Sun-Maid, Wharton School of Businessand TIAA-CREF.   Prior to that, she was Vice President of Media Innovation, Sales & Communications at infuz in St. Louis. There she was given the responsibility of creating their media department, working for clients such as Brown Forman and Purina.

She began her career at Cox Newspapers as the Internet Account Executive for The Atlanta Journal-Constitution. From there she moved to Response Media as Director, Digital Business Development, where she was responsible for developing media strategy and optimization recommendations for interactive accounts including Procter & Gamble, Casio and Unilever.

Jen is a founding member, and former President of the Gateway Interactive Marketing Association.  She has held numerous leadership positions in the digital industry, serving on the Ad Liaison Council of the Association for Downloadable Media and the American Association of Advertising Agencies Digital Committee. Locally, she is a member of 212, New York's Interactive Advertising Club and ThinkLA.  Jen is also a member of the Junior League of Los Angeles.

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