Adam Gerber is Vice President of Sales Development and Marketing for the ABC Television Network. He was named to this position in March 2011 and leads a team supporting the ABC sales organization focused on reinforcing the network’s quality-audience positioning and promoting advertising solutions for marketers across all ABC platforms.
Gerber was formerly with Quantcast, where he was Chief Marketing Officer and an active industry evangelist for the digitally-oriented audience measurement and targeting company.
Prior to Quantcast, he served as Vice President, Advertising Product & Strategy, for Boston based Brightcove, Inc. from 2005-2007. Previously, he was Senior Vice President, Director of Innovation & Strategy for Mediavest Worldwide from 2003-2005 and Senior Partner/Director Media Strategy for The Digital Edge from 1999-2003.
In prior positions, he served as Vice President, Associate Media Director at Ammarati Puris Lintas; Account Manager/Interactive Marketing for America Online, and Media Supervisor/Media Planner for both J. Walter Thompson and D’Arcy Masius Benton & Bowles. He began his career in 1990 as a paralegal at Sidley & Austin in Washington, D.C.
Gerber was named to Mediaweek Media All-Star list in 2002 and the “Mediaweek 50” List in 2009. He also served as chairman of the 4A’s Interactive Marketing & New Media Committee from 2001-2003. He holds a B.S. degree in Journalism and a B.A. degree in International Relations from Boston University, and resides in Manhattan.
