Rebecca serves as a senior social media analyst at Digitas in Chicago. Through her work with clients such as Walgreens and Aflac, she establishes social media monitoring and measurement best practices, and she is continually excited to explore additional facets of digital measurement like traditional Web analytics, search metrics and integrated data models as they apply to advertising. A passionate UNC graduate (and basketball fan), Rebecca earned her Bachelors in Journalism and Chemistry from the University of North Carolina in 2009.
