Katrina Craigwell (@kcraigwell) leads content for the Digital Marketing team at General Electric (GE). She is responsible for driving content strategy across GE.com, Txchnologist.com and GE’s corporate properties internationally, as well as GE’s presences on platforms including Instagram, Tumblr and YouTube. Prior to her role at GE, she was Associate Director at social media agency Attention, where she worked with clients including CNN, HLN, WE tv, A&E, The Guardian, and Morgans Hotel Group. Katrina began her career in public relations at the Independent Film Channel, where she worked on some of the network’s first social media campaigns. She graduated from the University of Toronto with adegree in International Relations.
