Joy Baer is the Managing Director for leading media/buying software provider, STRATA. Joy has over 20 years of enterprise software experience, and a background that includes many years of software and management consulting expertise with Fortune 500 and large media companies nationwide. As the Managing Director of STRATA, Joy has guided the development of media buying/selling platforms that incorporate the latest advertising mediums.
Baer spearheads STRATA’s Agency and Custom Division (SBS) areas. As STRATA’s EVP, Baer leads the development and support of existing software while evolving the product to a new “enterprise” standard targeting the larger agency marketplace.
Prior to joining STRATA, Baer worked as the CEO for SpotBuySpot (SBS was purchased by STRATA in 2007). During her tenure as CEO of SBS, she directed new business and enterprise-scale software development initiatives. Under Baer’s leadership, SBS’s revenues more than doubled in 4 years. Now the Custom Division at STRATA, SBS continues to be the industry leader in e-Business, research, business and financial solutions for media companies.
Baer earned her Bachelor of Science in Information Systems from Drake University.
