Ken Robbins is the founder and president of Response Mine Interactive (RMI), an award-winning digital agency that helps clients acquire more customers using direct response digital marketing. In 2001, Ken and his partners founded RMI with the goal of taking hard-core direct response techniques and media optimization to Internet marketing.
For the past decade, Ken and his team have generated billions of dollars in revenue for leading brands in the b2b, healthcare, travel, and home services channels. Some of his agency’s clients include The Home Depot, Rooms To Go, Carter’s/Osh Kosh B’gosh, Liberty Medical, The Scooter Store, Education First Educational Tours, Maid Brigade, Terminix and formerly Staples, Travelzoo and Hallmark.
With more than 26 years of combined sales and marketing experience, Ken is a well-respected marketing guru and business strategist that has spoken at a variety of tradeshows, conferences, and events including:
• Vistage Group Speaker, August 2011
• Atlanta Digital Summit 2011, May 2011
• Atlanta Direct Marketing Association Speaker, May 2011
• SiteMinis MiniMondays, April 2011
• SEN Design Group Annual Conference 2011
• The Brain Trust
• 2010 Luxury Travel Expo
• 2010 Florida Direct Marketing Association Education Series: Keynote Speaker
• 2010 American Marketing Association Digital Marketing Education Series
• 2010 Integrated Marketing Summit
• 2009 Direct Marketing Days Conference: Keynote speaker
• 2009 Atlanta Interactive Marketing Association Search Marketing Panel
• 2008 Search Engine Strategies Conference & Expo
• 2008 Search Engine Marketing Conference for Small Businesses
Ken is also a sought-after marketing resource for a variety of leading industry publications. He is a contributor to the book, The Digital Media Innovation Playbook, due to hit shelves in August 2011and was featured on the cover of USA Today’s Money Section in the first-ever article written using only Twitter. He was also quoted in the 2009 book, Socialnomics: How Social Media Transforms the Way We Live and Do Business and is a guest marketing and business lecturer at Emory University and The Wharton School of the University of Pennsylvania.
When Ken is not with his wife and three children, you’ll find him playing Words with Friends, Twittering or sitting stoically at a poker table.
