As EVP, Managing Director of Digital, Amanda Richman heads MediaVest’s world-class 180-person digital team, leading digital capability, investment and integration for 20+ clients including Coca-Cola, Procter & Gamble and Walmart. Amanda also provides broader agency leadership as a member of MediaVest’s Executive Team.
Prior to her current role, Amanda served as SVP, Digital Group Client Director at MediaVest on P&G, leading the development of digital strategy, innovation and portfolio management for more than 100 P&G brands and delivering unique digital programs across online video, mobile, advanced television, social networks, online gaming and virtual worlds—work which was recognized with P&G’s Global Media Innovation award in 2007.
Amanda has established a well-earned reputation for motivating clients to embrace innovation in the digital space, garnering numerous accolades including Mediaweek All Star (2009), OMMA All Star (2009) Advertising Age “40 Under 40” (2006) recognition.
Prior to joining MediaVest in 2005, Amanda held several senior development and management positions at The Interpublic Group’s interactive firms including most recently VP, Account Director at Zentropy Partners. In this role, she helped drive business integration and marketing innovation across McCann-Erickson’s key clients ? from launching Microsoft’s Xbox Live online gaming service to developing an emerging-media process and programs for Johnson & Johnson.
Before Zentropy Partners, Amanda was Managing Director of Thunder House, where she managed interactive investments for an enviable client roster including Coca-Cola, Unilever, L’Oreal and MasterCard. The integration of creative and media context, client commitment to the digital space, as well as general health of the operations flourished under Amanda’s watch.
Amanda also held a variety of marketing and business development positions at Time Warner, developing entertainment marketing programs for Warner Music Group, as well as new business efforts across emerging marketing channels, including The Full Service Network – one of the first interactive television launches – and Roadrunner broadband service.
She started her career at ad agency Young & Rubicam and was also Marketing Director of The Majestic Theatre, a multi-venue entertainment complex.
