In her role, Michelle leads a team that is responsible for developing and evolving Dynamic Logic’s digital media offer, including AdIndex®, LinkSelect for Digital, MarketNorms®, custom solutions and external partnerships, as well as the introduction of new solutions.
Michelle joined Dynamic Logic in 2002. Prior to joining, she managed a research laboratory for a professor at Columbia Business School, with whom she studied marketing and organizational behavior from a social psychological perspective.
Michelle has been a speaker at many industry events, including conferences hosted by The ARF, OMMA, AMA, Ad:Tech, and OPA, and has been a guest lecturer at Baruch College and NYU. Michelle was a judge for the 2008 IAB MIXX awards and the 2009 Effie awards, and is a member of the Research Committee for the Advertising Council.
Michelle received her M.B.A. from NYU Stern School of Business and her B.A. in psychology from Barnard College.
