Adam Broitman
Summit Alumni

Adam Broitman

VP Global Digital Marketing, MasterCard

Recognized by iMedia as one of the top 25 Internet Marketing Leaders and Innovators, Adam Broitman is known for devising effective creative strategies that live at the intersection of technology and marketing. As VP and senior business leader of MasterCard's global digital marketing team, Broitman is tasked with overseeing social, mobile, local, an... more

Adam's Bio

Recognized by iMedia as one of the top 25 Internet Marketing Leaders and Innovators, Adam Broitman is known for devising effective creative strategies that live at the intersection of technology and marketing. As VP and senior business leader of MasterCard's global digital marketing team, Broitman is tasked with overseeing social, mobile, local, and other digital channels across MasterCard's various regions around the world. Prior to joining MasterCard, Broitman served as chief creative strategist at Something Massive. He helped guide the company's overarching strategic and creative vision while helping deliver effective, cutting-edge solutions for Something Massive's clients. Broitman came to Something Massive through the acquisition of the firm he co-founded, Circ.us. At Circ.us, an imaginative tech-creative firm, Broitman was responsible for trailblazing work with clients such as Cisco, Red Bull, A&E, Ben & Jerry's, Carl's Jr., and many more. During his tenure at Circ.us, Broitman also co-founded next-generation social-TV start-up TV Dinner.

 Prior to founding Circ.us, Broitman was director of strategy at Crayon and director of emerging and creative strategy for Morpheus Media. He started his digital marketing career at Digitas, working on the American Express team. Broitman writes for industry publications such as Ad Age, iMedia Connection, and MediaPost. An incessant talker, you can find Broitman speaking or holding court at various industry organization events such as iMedia, IAB, eConsultancy, OMMA, and the PRSA.

 

 Broitman graduated cum laude from Queens College with a B.A. in English Literature and holds an M.A. in Media Studies and Management from The New School University in New York City.

 

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