Gene is the founder of The Collective Factory; a mobile consultancy focusing on the needs of brands, agencies, publishers and techonology companies. He is also is the Special Mobile Consultant to the Four Seasons Hotels. Gene has focused on the wireless industry for the past 10 years and was the North American discipline lead for Aegis Media, a founding member of the Mobile Marketing Association, a former Vice Chairman of the board and has also held global board positions with the MMA. Recently named one of the top 10 thinkers in mobile globally by Mobi Magazine. Gene also chaired the Metrics Committee of the Mobile marketing Association and was instrumental in crafting the first Usage and Attitude. In addition to his work with the MMA, Gene speaks, writes and lectures globally about mobile to agencies, brands, telecommunications firms, and the Federal Communications Commission. Gene was named as one of the 100 key influencers to have lunch with by Media Magazine. Gene has accomplished a number of firsts for clients like adidas, Reebok, CW, Disney, Motorola
WHAT TCF DOES:
We work in four key touch points of the mobile marketing ecosystem
Publishers -> Agencies
We help publishers and vendors communicate their value propositions more effectively to their clients: Agencies and brands. We do this by changing the way they communicate with their marketing collateral
Agencies -> Publishers
We act as a go-to mobile expert helping agencies navigate vendors, technology and tactics. Agencies are freed to focus on their core competencies without hiring a FTE
Agencies -> Brands
We provide creative, development and media resources to assist agencies in executions when ever needed
Brands -> Agencies
We provide strategic services and implementation guidance for brands and the agencies they work directly with. This includes market knowledge, strategic development and implementation.
