Gene Keenan
Summit Alumni

Gene Keenan

Special Mobile Consultant, Four Seasons Hotels

Often described as the Pope of Mobile by colleagues, Gene Keenan has been guiding the mobile space for the last 12 years. Keenan is special mobile consultant to Four Seasons Hotels, founder of the Collective Factory (a mobile consultancy), and chief strategy officer for ResponsiveAds. Previously, he was the North American visionary and lead of t... more

Gene's Bio

Often described as the Pope of Mobile by colleagues, Gene Keenan has been guiding the mobile space for the last 12 years. Keenan is special mobile consultant to Four Seasons Hotels, founder of the Collective Factory (a mobile consultancy), and chief strategy officer for ResponsiveAds.

 

Previously, he was the North American visionary and lead of the Isobar Mobile Group. His experience provided him with a powerful understanding of the intersection of media, technology, and creative, particularly in how mobile can lead omni-channel story telling and eliminate media waste through mobile activation of traditional media. In his time with the company he launched hundreds of mobile initiatives and introduced the industry to a number of mobile firsts.

 

Keenan has been recognized globally as one of the Top Ten Thinkers in the mobile space by mobiThinking magazine, and has been instrumental in crafting best practices during his time on the board of the Mobile Marketing Association. In addition, he has testified before telecommunications firms and regulatory bodies about mobile advertising privacy issues. Keenan has spoken globally at hundreds of conferences about mobile. Brands Keenan has worked with include Disney Theatrical, Coca-Cola, adidas, Phillips, Harman Kardon, ING, Marriott, New Line Cinema, Four Seasons Hotels, Miller, and Showtime, to name but a few. Before going digital, Keenan was personal chef to the Grateful Dead while on tour, a position he held for eight years. He also owned a small farm in Santa Cruz California, and still remains actively involved in community-supported agriculture.

 

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