Kathryn Worthington

Kathryn Worthington

VP, Director of Account Planning, Designkitchen

As the Director of Account Planning, Kathryn translates human behavior into relevant experiences that connect consumers with brands in a meaningful way. Recognizing the need to meet the rapidly shifting needs of consumers and marketers head on, Kathryn uses progressive research and ideation techniques, gathered from both traditional and interactive... more

Kathryn's Bio

As the Director of Account Planning, Kathryn translates human behavior into relevant experiences that connect consumers with brands in a meaningful way. Recognizing the need to meet the rapidly shifting needs of consumers and marketers head on, Kathryn uses progressive research and ideation techniques, gathered from both traditional and interactive marketing arenas. This combination of strategy, innovation and creativity help ensure that all of Designkitchen’s projects are solidly grounded in the intersection of consumer, business and brand goals and create experiences that drive value.

Kathryn leads her team of Account Planners with over 20 years of industry experience. She joined Designkitchen following her tenure as Director of Account Planning at Razorfish, where she developed and led large-scale digital marketing campaigns for such clients as JCPenney, AT&T, Kraft Foods, Kellogg’s, and Research in Motion. She was Group Account Director of Strategy and Planning at WHITTMANHART, working with such clients as Harley-Davidson, Lands End, and Kotex. Furthermore, Kathryn was Partner at JWT, establishing and managing the agency’s first Communications Planning Group while working with such clients as Hilton, 3M, Intel, Merrill Lynch, Xerox, General Motors, Edward Jones, and FedEx.

Kathryn holds degrees in Journalism and German from the University of Iowa and has studied at the University of Vienna.

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