Peter hails from a strong production background at broadcast powerhouse agencies in New York and now oversees all matters of production for JWT Atlanta’s clients. Peter began his career at Ammirati/Lowe producing broadcast commercials and radio for Burger King, GMC Trucks, Dell Computers, Johnson & Johnson, Heineken and Ortho McNeil. To pursue his original interest in filmmaking, Peter left the agency to learn how to line produce, where he learned every crew job including camera operating, directing, and editing. Soon after Peter began his own production company – Peter & Polly Entertainment, LLC, which focused on corporate video and digital needs for clients such as OfficeMax. Seeing client digital needs grow, Peter joined the agency side again in 2006 at R/GA to produce the agency’s most intricate and challenging interactive experiences while helping to create and build the agency’s internal production facility, R/GA Digital Studio. The studio grossed $3 million in just one year with only a ten-person crew. The Verizon Broadband projects Peter produced won Cannes Lions, Clios, LIAAs, and Webby’s. Peter then moved on to Euro RSCG Worldwide, where he produced broadcast and digital work for ExxonMobil, NYSE, OFI, and IBM, and played an active role in the creation of Euro’s in-house production facility, Cavalry. Peter is a graduate of the University of Hartford.
