Christine Peterson
Summit Alumni

Christine Peterson

US Director of Media, LBi

Christine Peterson has been in the interactive field since 2000, and joined the LBi US team in December of 2011. She leads the blended media offerings across Paid media, SEM/SEO, Social and Digital PR, and has helped craft the structure of the new strategic distribution approach for LBi in the US marketplace. Her teams bring cross platform digital ... more

Christine's Bio

Christine Peterson has been in the interactive field since 2000, and joined the LBi US team in December of 2011. She leads the blended media offerings across Paid media, SEM/SEO, Social and Digital PR, and has helped craft the structure of the new strategic distribution approach for LBi in the US marketplace. Her teams bring cross platform digital to life for brands such as Seamless, CBS Films, Speedo, Dyson, Carlson Hotels, and many more.

She joined LBi from Publicis Modem New York, where she lead the digital media team on the General Mills account. Previous to that role, she spent five years at Carat, where she oversaw the NY/CHI/ATL interactive media teams, developing strategy for clients such as Alberto Culver, Pfizer, P&G, and Wyndham, among others.

She has been focused on driving initiatives expanding beyond the traditional interactive space, and working with clients in Digital Video, Mobile Advertising, ITV, and social marketing technologies, and was presented with a IAB Social marketing campaign of the year award for the Vo5 campaign in 2008. Previously, Christine worked as part of the media planning team at OMD Digital, and was a member of the GE team that was awarded the MediaWeek 2003 interactive media campaign of the Year. Christine also spent time at RappDigital, acting in media, production and account roles for various clients.

Christine is an active member of the 212, and President of the Board in 2009. She is a member of iMedia, the IAB and various industry councils, and has focused efforts in development of standards and metrics for Streaming video. She is a graduate of Syracuse University, where she received two degrees and sang the national anthem for the Syracuse Orange games!

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