Shenan Reed
Summit Alumni

Shenan Reed

President of Digital, MEC

As Chief Media Officer, Shenan leads the digital media group for Morpheus Media, a CREATETHE GROUP company. A world-renowned digital strategy and media expert, Shenan co-founded Morpheus Media in 2001 and subsequently joined CREATETHE GROUP when the company merged with Morpheus in June 2011. Within a few short years, Morpheus Media emerged as one o... more

Shenan's Bio

As Chief Media Officer, Shenan leads the digital media group for Morpheus Media, a CREATETHE GROUP company. A world-renowned digital strategy and media expert, Shenan co-founded Morpheus Media in 2001 and subsequently joined CREATETHE GROUP when the company merged with Morpheus in June 2011. Within a few short years, Morpheus Media emerged as one of the top digital marketing and media firms for luxury and premium brands such as Bergdorf Goodman, The New York Times, Dior, LVMH, Marc Jacobs, Donna Karan, DKNY, Hennessy and The Economist, among many others. An accomplished thought leader, Shenan is active on the speaking circuit and is regularly quoted in Women’s Wear Daily, The Business of Fashion, Luxury Daily, The New York Times and Fortune Magazine.

Shenan started her career in consumer-packaged goods at Bristol Myers-Squibb and Spectra Marketing. She brings a wealth of traditional marketing experience to CTG as her grounding in offline consumer marketing enable us to inject client campaigns with critical consumer behavioral and data analysis, all key ingredients for successful online marketing initiatives. This enables her to lead complex branding, registration, acquisition and conversion-based online media campaigns on behalf of our clients.

Furthermore, her rich experience in CPG client service, deep understanding of analytics and online media management have yielded impressive digital campaigns for a diverse and impressive roster of clients such as David Yurman, Fendi and Louis Vuitton, among others.

 

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