Pelin Thorogood

Pelin Thorogood

CEO, Anametrix

Pelin Thorogood is a new media marketing and analytics expert, recognized for her leadership in both venture-backed startups and public companies. She currently serves as the CEO of Anametrix, and was formerly the CMO of WebSideStory (acquired by Omniture/Adobe), the first cloud-based web analytics provider.  In both 2011 and 2012, Pelin was named ... more

Pelin's Bio

Pelin Thorogood is a new media marketing and analytics expert, recognized for her leadership in both venture-backed startups and public companies. She currently serves as the CEO of Anametrix, and was formerly the CMO of WebSideStory (acquired by Omniture/Adobe), the first cloud-based web analytics provider.  In both 2011 and 2012, Pelin was named one of the “20 Women to Watch” in sales lead management. Pelin holds a BS in Operations Research, Masters in Engineering, and MBA degrees, all from Cornell University, where she also serves as Executive-in-Residence for the Johnson Graduate School of Management.

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