David A. Yovanno
Summit Alumni

David A. Yovanno

President, Mediaplex

As president of Mediaplex, the technology business segment of ValueClick, Inc. (NASDAQ: VCLK), David Yovanno is responsible for all of its U.S. operations. He is also responsible for driving cross-division synergies and assisting with the Company's corporate development program. Mr. Yovanno first joined ValueClick in 2000 and held a number of leade... more

David A.'s Bio

As president of Mediaplex, the technology business segment of ValueClick, Inc. (NASDAQ: VCLK), David Yovanno is responsible for all of its U.S. operations. He is also responsible for driving cross-division synergies and assisting with the Company's corporate development program. Mr. Yovanno first joined ValueClick in 2000 and held a number of leadership positions for the U.S. media division including executive vice president of sales and marketing, general manager and chief operating officer until 2008. Mr. Yovanno left ValueClick in 2008 to be CEO of Gigya, a successful social technology SaaS company based in Silicon Valley, and rejoined ValueClick in 2011. Mr. Yovanno served on the board of the Interactive Advertising Bureau and in the United States Navy as a Lieutenant and CIO. Mr. Yovanno is a graduate of The George Washington University in Washington, D.C., where he earned his bachelor's degree in marketing and master's degree in health services administration.

Mediaplex® is the technology-empowered marketing analytics and optimization company that scientifically identifies the best way for brands to invest marketing resources for maximum ROI. Its software-with-service approach blends a leading end-to-end data collection and data management infrastructure with expert analytics consultation and media execution. Mediaplex applies rigorous statistical analysis its partners’ cross-channel marketing data to understand what is truly driving incremental sales and then executes the most effective digital advertising possible.

Mediaplex solutions include:
- Tag Management (TMS)
- Data Management (DMP)
- Cross-channel Media Attribution
- Real-time Bidding (DSP)
- Rich Media
- Third-party Ad Serving

 

 

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