Julia Casale-Amorim
Summit Alumni

Julia Casale-Amorim

CMO, Casale Media

As “CMO”, I manage all aspects of Casale Media´s client and industry touch points from corporate brand strategy and the incubation of new product concepts to event planning, communications and creative direction...if you can even remotely tie it to ”marketing", I’m probably doing it.I’ve been involved in digital pursuits from a content perspective ... more

Julia's Bio

As “CMO”, I manage all aspects of Casale Media´s client and industry touch points from corporate brand strategy and the incubation of new product concepts to event planning, communications and creative direction...if you can even remotely tie it to ”marketing", I’m probably doing it.

I’ve been involved in digital pursuits from a content perspective for nearly fifteen years. Got my start as a design and editorial consultant for a pre-bust dotcom start-up. Just prior to and during the early conception of Casale Media, I held posts on a number of multi-million dollar e-applications projects for a leading global computer manufacture through sister company, Comspec Communications, with responsibilities largely centered on business analysis, functional systems architecting and usability testing.

Very interested in all things to do with the user experience and finding ways to better satisfy needs/optimize interactions; believe this is fundamental to any successful business. Detail obsessed and efficiency driven…endlessly “beyond benchmarking”. Formally business educated…but largely self taught in things I consider essential to what I do.

Operate chaotically (my desk is a mess of “idea” napkins and “to do list” sticky-notes), but crave organization. Value quality over quantity.

Random blogger, sporadic twitterer.

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