Jay Friedman
Summit Alumni

Jay Friedman

COO, Goodway Group

Jay Friedman is the COO of Goodway Group, a third-generation, family-owned company that operates the Custom Audience Platform, an on-demand digital-media infrastructure designed to help clients reach their target market by finding the right audience on the right sites at the right time. In 2006, Jay joined Goodway Group when he created and laun... more

Jay's Bio

Jay Friedman is the COO of Goodway Group, a third-generation, family-owned company that operates the Custom Audience Platform, an on-demand digital-media infrastructure designed to help clients reach their target market by finding the right audience on the right sites at the right time.

In 2006, Jay joined Goodway Group when he created and launched Goodway 2.0 to provide online and emerging digital media services primarily to agencies representing the political, automotive, restaurant, and home-builder markets. Goodway 2.0 quickly became a success—a sought-after digital media source to agencies representing presidential and senatorial candidates, advocacy groups, and automotive associations within nearly all of the world's largest auto manufacturers. In 2007, when Goodway 2.0 was integrated into Goodway Group, Jay took on the role of COO to continue to round out the company’s extensive digital services offerings.

Jay began his career at Young & Rubicam (Y&R), a top ten global marketing firm. While at Y&R, he managed the day-to-day operations of the $20MM Dallas, Texas, field office and led the Dallas office to achieve and maintain the highest client-driven ratings of any field office within the system. He also successfully helmed Y&R’s national effort to consolidate regional direct-to-consumer marketing programs to reduce time to market and cost per program and did so without sacrificing the full creative flexibility clients had come to expect when achieving their individual marketing objectives.

Jay is a graduate of the University of Wisconsin with degrees in journalism and Spanish. He lives with his wife and two children in Plano, Texas.

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