Joe Kutchera

Joe Kutchera

Author, Latino Link

Joe Kutchera is the author of "Latino Link: Building brands online with Hispanic communities and content" (Paramount Books) and consults marketers about their digital and multicultural marketing strategies.Joe has worked in interactive marketing for over ten years. During his tenure at Time Warner, he built web properties like CNNExpansion, CNNMone... more

Joe's Bio

Joe Kutchera is the author of "Latino Link: Building brands online with Hispanic communities and content" (Paramount Books) and consults marketers about their digital and multicultural marketing strategies.

Joe has worked in interactive marketing for over ten years. During his tenure at Time Warner, he built web properties like CNNExpansion, CNNMoney, ThisOldHouse.com, and Warner Bros. Online. At ContextWeb, he build its Spanish-language ad network in Mexico and the U.S. Hispanic market.

You can read Joe’s columns about reaching Latinos online on MediaPost, Portada and here on iMedia. In addition, he has spoken in the U.S., Spain, and Mexico about how to develop content for Spanish-speakers online. Joe has a BA from Macalester College and an MBA from Fordham University.

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