Dean Donaldson is Global Director of Media Innovation for MediaMind advertising technology solutions where he is responsible for their global evangelism. He is passionate about how creative technology can be used to deliver brand messages to the consumer at their point of engagement and then allow them to choose how and when they want to proceed. A passionate public speaker, he has delivered presentations at over a 100 industry events across more than 30 countries around the world. With many published articles, he frequently serves as an industry source for leading business and trade publications, being best known for utilising the true potential of advertising technology.
With a creative background and futurist outlook, Dean is a recognised expert at navigating through the maze of emerging media and serves on many industry councils. He is also currently pursuing a Masters in Creative Media Practice with Bournemouth University, looking at the commercialisation of content across a fragmented range of viewing devices through location-based advertising.
