Dean Donaldson
Summit Alumni

Dean Donaldson

Global Head of Innovation, DG

Marketing strategist. Consumer evangelist. Digital futurologist. Dean Donaldson is a world-renowned global conspiracist who is passionate about driving creative technology to ensure personalised brand engagement progress across all media channels, whilst addressing consumer’s concerns around privacy. He brings consumer insights and meaning to co... more

Dean's Bio

 

Marketing strategist. Consumer evangelist. Digital futurologist.

Dean Donaldson is a world-renowned global conspiracist who is passionate about driving creative technology to ensure personalised brand engagement progress across all media channels, whilst addressing consumer’s concerns around privacy. He brings consumer insights and meaning to converging media technologies and shine a guiding light for brands to stand out in an increasingly fragmented yet connected media landscape.

An engaging public speaker, he has delivered presentations at over a 100 industry events across more than 30 countries around the world. Evangelising about technological convergence and consumer behaviour, helping organisations to re-think and optimise their marketing strategies with a grounded understanding of current trends.

With a creative background and futurist outlook, Dean is a recognised expert at navigating through the maze of emerging media and serves on many industry councils. Looking at the commercialisation of content across a fragmented range of viewing devices through location-based advertising, Dean’s research has recently obtained him a Masters at the UK’s leading research and innovation centre based in the Media School at Bournemouth University for shaping an ethical future of addressable advertising using Near Field Communication (NFC).

 

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