Interpublic’s Emerging Media Lab helps clients understand and test new communication vehicles. Brian Monahan is director of the Lab’s User Generated Content Practice, which is focused on generating proprietary insights about UGC behavior, analysis of emerging UGC ad models and specific client initiatives.
Prior to launching the practice, Monahan oversaw global integrated communications planning for various Microsoft brands. Monahan started in media as a TV Buyer and has expertise in interactive media having worked on online advertising efforts for clients such as Amazon.com, Autotrader, Macys, and Wells Fargo. He has been active in the interactive advertising industry since 1996. He is a founding board member of the Bay Area Interactive Group and has earned such industry accolades as “Internet Media Buyer of the Year” and “B2B Media All Star.”
