Jeff Cannon
Summit Alumni

Jeff Cannon

President, Simple Truth Project

After successfully growing TheCannonGroup into a $1MM agency, Jeff Cannon launched Think Cannon - a full service, integrated communications firm designed to leverage traditional strategies with digital applications to produce the maximum effect. With experience running both public relations and advertising agencies, as well as having produced film... more

Jeff's Bio

After successfully growing TheCannonGroup into a $1MM agency, Jeff Cannon launched Think Cannon - a full service, integrated communications firm designed to leverage traditional strategies with digital applications to produce the maximum effect.

With experience running both public relations and advertising agencies, as well as having produced film and commercial projects, he is uniquely able to deliver branded content programs that range from sponsored documentaries to lifestyle blogs. Each brand-driven and producing bottom line results. These are marketing programs which leverage content to bring customers and brands together in a very ad-friendly manner.

Working as a network, Think Cannon is in the process of launching content marketing programs with on-air and online content that leverages digital applications for a positive ROI.

Jeff Cannon started his professional career with Burson Marsteller, working with such clients as Adidas, Wendy´s, and the 1988 Olympics before moving to Los Angeles and the film industry. After working on numerous special effect units and commercials, he started a small production group to develop and produce documentaries, commercials and sponsored programming for domestic and international clients. This resulted in the development of entertainment vehicles designed to promote specific products and brands.

Returning to the world of advertising in 1994, Jeff joined the EvansGroup, a Los Angeles based agency to manage multiple accounts and grow the business. As the Internet grew in the early 90s, he left to create and manage the interactive department for a Santa Monica based design firm - ProMedia. Jeff left ProMedia to head up online marketing for The Los Angeles Times and helped manage the latimes.com website. He returned to New York in 1998 after writing a leading online marketing book entitled Make Your Website Work for You for McGraw Hill.

After running a successful online agency for over two years, Jeff Cannon joined DraftDigital as its direction. After doubling its size and revenue in a down market, and increasing its ranking from #36 to #14, he left to start The Cannon Group to develop branded content marketing programs. He has also co-authored the McGraw Hill book - Leadership Lessons of the Navy SEALs, for which he continues speaking and consulting in the public and private sectors.

A native New Yorker, Jeff Cannon earned two degrees from Syracuse University – a B.S. in Accounting and a B.S. in Business Law.

www.thinkcannon.com

sailing, writing, regional French & Italian cooking, blogging.

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