Katharine Panessidi
Summit Alumni

Katharine Panessidi

VP of Content & Events, MITX

I'm the VP of Content & Events at Massachusetts Innovation & Technology Exchange (MITX), the leading internet technology, media, and marketing association in the U.S. I oversee the strategy and implementation of organizational products, guiding the development of event content and operations. The position gives me an opportunity to take a leading r... more

Katharine's Bio

I'm the VP of Content & Events at Massachusetts Innovation & Technology Exchange (MITX), the leading internet technology, media, and marketing association in the U.S. I oversee the strategy and implementation of organizational products, guiding the development of event content and operations. The position gives me an opportunity to take a leading role in the growth of an organization, bring content to our community in interesting new ways, and make a difference in my local market. If you're interested, check out more about the organization here: http://mitx.org. MITX also runs the Boston Interactive Marketing Association (BIMA): http://bima.org.

Prior to this, I was responsible for curating the content of conferences in the dmg :: events digital marketing sector as Director of Content, specifically including iMedia Summits and MLX (Marketing Leadership Exchange), a white label event series for clients such as Clorox, General Mills, and PepsiCo. This involved annual product strategy, researching market trends, building a network of digital marketing professionals, developing the advisory board, speaker faculty and the agenda as well as managing the onsite logistics at the event. I also managed and mentored a team.

I've worked in conferences and events for over 8 years and have developed events for the digital marketing and nonprofit sectors.

Fun facts: I'm a UMass & Baruch College Alum, a proud owner of Ricky (an older min pin) and Pickles (a dachshund puppy), a foodie, and an aspiring fashionista. 

Specialties: Event experience, industry research, program/content development, speaker acquisition and liaison, copy writing and onsite event coordination.

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