Jeff Hasen
Summit Alumni

Jeff Hasen

Chief Marketing Officer and Author

One of mobile’s leading strategists, evangelists, teachers, and voices, Jeff Hasen has counseled businesses of all sizes, enabling them to define their mobile strategy, establish or further their mobile project roadmap, and identify additional business growth opportunities. Through his work, companies have become equipped to manage the prioritizati... more

Jeff's Bio

One of mobile’s leading strategists, evangelists, teachers, and voices, Jeff Hasen has counseled businesses of all sizes, enabling them to define their mobile strategy, establish or further their mobile project roadmap, and identify additional business growth opportunities. Through his work, companies have become equipped to manage the prioritization of mobile cross-channel solutions that facilitate sales and drive customer loyalty.

Named a top Chief Marketing Officer on Twitter by Advertising Age, Jeff (@jeffhasen) is the author of the book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices, from Wiley Publishing. His www.jeffhasen.com blog on mobile and its impact on marketers is often named one of the top in the category. Jeff has spoken across the world more than 125 times on his core belief that everything and nothing has changed with mobile – marketers still need to sell more stuff and it is simply the how that is different.

As CMO, he drove mobile marketing company Hipcricket’s annual revenue 25X, and to a public market listing, designation by CTIA as a pioneer and by a leading wireless analyst as an “industry powerhouse”, and sale in 2011. Attesting to the strength of his efforts, the acquiring company now sells its products and services under the Hipcricket brand to such companies as MillerCoors, Nestle and Clear Channel. Jeff served as CMO for Mobivity, providing strategic guidance for such brand accounts as Sonic, Chick-fil-A and Jamba Juice.

Jeff co-created the certification program for the Mobile Marketing Association. He is also the lone mobile certification trainer for the Direct Marketing Association, with more than 20 hours of teaching available on-demand. Having conducted workshops from Sao Paulo, Brazil, to Johannesburg, South Africa, Jeff is a faculty member teaching mobile in the mini-MBA program at Rutgers University. Jeff also teaches online certification courses in mobile marketing for Market Motive.

For InfoSpace, he led a repositioning of the 10-year old company from 1-percent share player in online search to the pioneer in mobile media and to No. 20 on the prestigious Wired 40 list of most innovative companies on Earth.

Earlier in his career, he was president of two communications firms after serving as project director for the branding program for the 2002 Salt Lake City Olympic Games.

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