Jeff Hasen
Summit Alumni

Jeff Hasen

Chief Marketing Officer, Mobivity

Named a top Chief Marketing Officer on Twitter, Jeff Hasen (@jeffhasen) builds, strengthens and protects brands. Companies benefiting from his talents have landed on Wired’s list of most innovative entities on Earth and been named pioneers and the early leader in the burgeoning mobile marketing category.One of the most frequently quoted voices in m... more

Jeff's Bio

Named a top Chief Marketing Officer on Twitter, Jeff Hasen (@jeffhasen) builds, strengthens and protects brands. Companies benefiting from his talents have landed on Wired’s list of most innovative entities on Earth and been named pioneers and the early leader in the burgeoning mobile marketing category.

One of the most frequently quoted voices in mobile and social media, Jeff is the author of the new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices, from Wiley Publishing.

He joined Mobivity in the summer of 2013. Previously, he saw Hipcricket grow annual revenue 25X, a public market listing, designation by CTIA as a pioneer and by a leading wireless analyst as an “industry powerhouse”, and sale. Attesting to the strength of his efforts, the acquiring company now sells its products and services under the Hipcricket brand to such companies as MillerCoors,Nestle and Clear Channel.

His jeffhasen.com blog on mobile and its impact on marketers is often named one of the top in the category. 

Jeff co-created the certification program for the Mobile Marketing Association. He is one of two individuals certified by the MMA to train on definitions, techniques and benefits. Having conducted workshops from Brazil to South Africa, Jeff was the sole mobile certification trainer at the 2012 Direct Marketing Association's national conference and repeated that role in 2013. He teaches online certification courses in mobile marketing for leading digital marketing curriculum publisher Market Motive. Jeff is also an instructor in the Rutgers Mini-MBA program.

For InfoSpace, he drove a repositioning of the 10-year old company from 1-percent share player in online search to the pioneer in mobile media and to No. 20 on the prestigious Wired 40 list of most innovative companies on Earth.

Summits Attended

Loading...

Upcoming Summits

Full Summit Calendar  |  Request Invite

Resource Connection Updates