Marc Porcelli has over nine years of solid experience working in the online marketing industry and is currently the Chief Marketing Officer for Singlesnet Inc. Originally focused on website development, he began creating and managing online marketing strategies for his clients. After considerable success in this endeavor, he decided to expand his knowledge of online marketing by taking a position at AzoogleAds as a Business Development Manager in 2005. He was responsible for managing both the Finance and Automobile verticals as well as closing business outside the verticals, in which he generated unprecedented revenue which lead to his promotion to Director of Ad Sales, Toronto. Managing over $4 million dollars in monthly revenue, his abilities clearly lay in prospecting, negotiating and closing long-term multi-million dollar deals. During that time, he developed superior marketing plans for various organizations such as FTD.com, GE, True.com, Stamps.com, Omaha Steaks, Tax Act and many others. In 2007 he transitioned to Singlesnet Inc, an up-and-coming online dating website. He took the position of Vice President of Marketing, in which he re-designed the company’s advertising strategies, growing the company revenue by multi-millions of dollars. Within a year, he became the Chief Marketing Officer at Singlesnet Inc. and continues to enjoy the challenges of this current position.
Chief Marketing Officer at Singlesnet Inc. January 2008 – Present
Define and execute marketing partnership strategy, product marketing strategy and roadmap. Engineer SEO and SEM strategies and initiatives. Monitor industry trends in the online arena and translate insights into actionable predictive modeling. Manage multiple partnership levels: affiliates, business development, publishers/networks, search engines, e-mail/newsletters, and content overseeing multi-million dollar annual budgets. Set creative direction through innovative strategic planning.
Vice President, Marketing at Singlesnet Inc.
May 2007 – January 2008 (9 months)
Oversaw all customer acquisition for Singlesnet.com including online and offline, business development, marketing, sales and strategic partnerships. Manage multi-million dollar partnerships with publishers and affiliate networks, search engines, emailers and media buyers. Fully responsible for marketing and acquisition P&L. Grew Singlesnet into undisputed market share leader for second half of 2007 and into 2008(Hitwise).
Director of Toronto Ad Sales at AzoogleAds.com
July 2006 – April 2007 (10 months)
Managed sales team out of corporate office in Toronto. Managed over 4 Million dollars in monthly revenue. Prospect, Negotiate, and closed long term multi-million dollar partnerships. Worked closely with executive team to ensure their vision is communicated and met. Represented and managed top accounts on the AzoogleAds network. Worked closely to develop skill sets of Sales Managers and expanded revenue. Closed GE, FTD, 2nd Story (Tax Act), Lifelock and Worldwinner. Managed True.com, Lexington Law and Omaha Steaks with record numbers.
Business Development Manager at AzoogleAds.com
May 2005 – June 2006 (1 year 2 months)
Responsible for forming and expanding partnerships with U.S. domestic companies seeking online advertising, lead generation, and new customer acquisitions. Day to day operations include contacting key business developers and advertising personnel, negotiating contracts and advertising commissions. Managed Finance and Auto verticals.
Owner at Marcvtec.com (Sole Proprietorship)
July 1999 – April 2005 (5 years 10 months)
Managing and developing customer relationships. Consulted with small business to develop an online marketing strategy. Was responsible for numerous clients media buying.
