Alexander Wipf

Alexander Wipf

Head of Strategic Planning, alexander.wipf@leoburnett.de

Responsible for a team of strategists in the areas digital marketing, brand marketing, shopper marketing and relationship marketing for Multinational Clients.Experience: Strategic Account Planning - Consulted dozens of Fortune 500 and international brand name clients in positioning their brand online and formulating creative strategies to achieve b... more

Alexander's Bio

Responsible for a team of strategists in the areas digital marketing, brand marketing, shopper marketing and relationship marketing for Multinational Clients.

Experience: Strategic Account Planning - Consulted dozens of Fortune 500 and international brand name clients in positioning their brand online and formulating creative strategies to achieve brand communication and business goals alike Brand User Experience Strategy and Design - Built own set of tools and methodology to bridge the gap between creative and technology from requirments gathering to implementation - Built and managed 2 departments at 2 agencies delivering strategic insight and concepts Agency Consulting - internal agency efficiency of process, hierarchy and role change management - Agency PR and marketing: positioning agency services, generating agency news with relevant market topics - Built departments and core competences for 3 agencies. Business Development - Increased revenue by 70% for NEUE DIGITALE through own new business in 2005 and 2006. 90% pitch conversion. - Added 2 new core competencies User Experience Design and Strategic Planning Specialties: - Integrated Consumer and User research - Strategic Account and Creative Planning - Digital Brand Positioning and Strategy - 1:1 marketing strategy and concept development - crossmedia campaign strategy - strategic consulting for international projects - Interactive Customer Dialogue and Community Marketing - digital marketing optimization

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