Michael's Bio
Michael is a unique breed of marketer who practiced architecture for 5 years before entering marketing field. He now has 17 years of marketing and marketing communications experience at AT&T, LG Electronic and ad agencies combined.
At AT&T, he was one of pioneers in multicultural marketing. Leveraging his own experience of being a bilingual person, he helped creating multilingual marketing solutions, including development of att.com/global, targeting multilingual customers in 7 different languages.
At LG Electronics North America, Michael held a multifaceted position including corporate branding for North America while managing digital marketing communications team for the US market. During his 4 yeas of tenure, aided brand awareness increased from below 40% to over 90% and visitor traffic to LGusa.com increased over 500%. As Director of Digital Marketing and Global Counsel of Digital Marketing at LG, he lead launched of a web2.0 and successfully integrated Reviewed-Powered-Marketing programs among other digital marketing initiatives.
He was a speaker at the Internet Retalier in '07 and has a plan to speak at the eM9-Marketing Conferece in April '09
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Specialties: Brand Strategy, Marketing Communications, Direct Marketing, Multicultural Marketing, Digital, Online, Web, WOM Marketing
LG Electronics USA 2005-Current
Director of North America Corporate Marketing - Lead brand, media, event, PR, research and digital marketing team. Developed and execute brand campaigns that contributed 30% growth rate to annual revenue. LG Aided brand awareness increased from below 40% to 90% and visitor traffic to LGusa.com increased over 500% during 4 years of management.
Marketing Consulting 2004-2005
Marketing Consultant - AdAsia(Verizon) & LG Ad(LG Electronics)
AT&T Consumer 1993-2004
Senior Specialist-Manager, “Go-to-Market”, implement direct-sales strategy through telemarketing, direct mail and email campaigns (2001-2004)
Staff Manager- E-marketing strategy, including information mapping, content management, E-Mail, internationalization (in-language), on-line advertising, on-line customer care, Customer Relationship Management (CRM) and agency management. (1998-2001)
Staff Manager - Brand Strategy Responsible for managing all phases of bilingual advertising, direct mail and fulfillment for AT&T International & domestic product and service. (1993-1998)
Kang & Lee Advertising (Y&R) 1991-1993
V.P. Account Supervisor – Account Services, Advertising Development, Media Planning, Marketing consultation & Staff supervision.
Architect (AIA Member) 1985-1990
As licensed architect, I practiced architecture in various architectural firms.
