Kip Edwardson
Summit Alumni
Brand Marketer

Kip Edwardson

Director, Interactive Marketing, Scotts Miracle-Gro Company

Responsible for brand strategy and direction with interactive marketing projects for the Scotts Miracle-Gro Company brands (Scotts, Miracle-Gro, Ortho, Roundup, Turf Builder, Organic Choice, Wild Bird Food). I oversee the company´s web site, e-mail marketing programs, integrated approach to online marketing, online advertising direction, ... more

Kip's Bio

Responsible for brand strategy and direction with interactive marketing projects for the Scotts Miracle-Gro Company brands (Scotts, Miracle-Gro, Ortho, Roundup, Turf Builder, Organic Choice, Wild Bird Food). I oversee the company´s web site, e-mail marketing programs, integrated approach to online marketing, online advertising direction, (some) social media, mobile and online promotions. I´ve been with The Scotts Company for 11 plus years.

My background includes work in media relations, marketing communications, advertising, direct mail, public relations, PR/Marketing agency and video production.

I´ve lived in Ohio all my life and attended Ohio State University and completed my MBA from Capital University.I have a wife and three kids (5, 8 and 11). I am an avid golfer who once boasted a 3.7 USGA handicap (that was before I had children and a house). In my spare time (which there is never enough of) I like to read, cook, make homemade beer, garden, spend time with my family, laugh and find projects to do around the house. Note: if you are trying to sell me something, please respect the following, 1) Know the business I work for prior to contacting me, 2) don´t email me ANY attachments, 3) know ahead of time that I do NOT set the advertising budget. 4) I´m skeptical of anyone who tries to sell me on social media marketing. Thanks.

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