Brad Berens is the global head of content for dmg :: events’ portfolio of digital marketing conferences, including the iMedia Summits, ad:tech, the Digital Collective and the CMO Collective. He is also senior research fellow at the USC Annenberg Center for the Digital Future. Berens joined iMedia as the executive editor of iMedia Connection in 2004, and has held a variety of roles since dmg’s acquisition of iMedia in 2005. Earlier, Berens was the online managing editor at EarthLink, where he oversaw all content for www.earthlink.net. He also conceptualized, launched and edited eLink, EarthLink’s email newsletter and premier customer touchpoint (circulation 7 million). Still earlier, Berens worked at Lineup Technologies, a cutting-edge but (you guessed it) ultimately failed dotcom. Berens has also worked in the entertainment industry, and he began his career as a Shakespearean scholar and award-winning teacher at U.C. Berkeley, where he earned a doctorate. You can learn entirely too much about him at www.bradberens.com, and he exhorts you to buy and read his first novel, “Redcrosse,” about which you can find out more at www.redcrosse.com. If that isn’t enough Brad Berens, follow him on Twitter as @bradberens.
