Lee Smith

Lee Smith

President & CEO, Persuasive Brands

With more than 20 years of experience in the technology, marketing, information, and advertising industries, Lee has a demonstrated track record of delivering value for his clients. At Persuasive Brands, Lee works with companies to define and position their brands, create awareness, establish trust and drive trial and sales. Lee's area of expertise... more

Lee's Bio

With more than 20 years of experience in the technology, marketing, information, and advertising industries, Lee has a demonstrated track record of delivering value for his clients. At Persuasive Brands, Lee works with companies to define and position their brands, create awareness, establish trust and drive trial and sales. Lee's area of expertise is marketing--with a particular focus upon the online environment. He crafts actionable strategies that deliver measurable and proven results using search engine marketing, online advertising, market research and custom website development activities.

Before starting Persuasive Brands, Lee was the founder, President, COO, and acting CEO of InsightExpress, a leading technology-enabled online market research firm. As the executive-in-charge, Lee developed the strategic vision, increased revenue by 600%+ achieving sustained profitability, and established the firm as a top 10-visited Internet domain and one of the 50 largest market research companies in the US.

As an Associate Board Member of the Interactive Advertising Bureau, Lee promoted the benefits of the online medium to advertisers and agencies. Lee is an accomplished speaker appearing on CNBC's Squawk Box, Bloomberg TV, CNN, ABC TV, and National Public Radio and frequently quoted for his marketing and advertising expertise by The Associated Press, USA Today, ClickZ, The New York Times, Variety, iMediaConnection, and MediaPost. Lee's innovative ideas and business practices have been recognized - awarding him four U.S. patents.

Working globally for Dun & Bradstreet, Lee transitioned information-intensive businesses to the Internet. Lee also worked for Unisys developing networking products and distributed applications.

Lee holds an MBA in marketing and finance from Carnegie Mellon University's Tepper Business School. He also holds a Bachelors of Science in Computer Science from The Pennsylvania State University.

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