John Chandler-Pepelnjak has been helping Atlas clients use data to answer business questions since 1999. A principal analyst since 2006, in the last few years he has become an acknowledged expert in emerging media and advertising via digital video. He is the designer and developer for the GRP & Reach Forecaster, allowing Atlas clients to predict Reach, Frequency, GRPs, and Effective Reach before campaigns are run. He was the co-designer for Optimization Advisor, a tool that has returned cutting-edge optimization decisions for thousands of campaigns. He has authored numerous Digital Marketing Insights and delivered scores of custom analyses.
Prior to Atlas, John received his M.S. in Mathematics from the University of Washington and a B.A. from Middlebury College. He is currently working on a Ph.D. in Statistics.
