- 2012- Vide President - Marketing at Mediaplex
- 2012 Vice President -Branding at ROI DNA in San Francisco.
- 2007- 2011 Senior Partner, Head of Strategy, Catalyst:SF
- 2007-2007 VP Strategic Insights, Real Branding LLC
- 2001-2007 VP Creative Strategy, Carat Fusion/Freestyle Interactive
- 1998-2000 Director of Marketing, SPINS
- 1996-1998 Product Manager SegaSoft Networks, Inc.
- 1995-1996 Management Supervisor, Young and Rubicam
- 1994-1995 Brand Manager Leaf Confectionery
- 1990-1994 Account Supervisor, Bayer Bess Vanderwarker
- 1987-1990 Account Executive, DDB Needham Worldwide
Mediaplex® is the technology-empowered marketing analytics and optimization company that scientifically identifies the best way for brands to invest marketing resources for maximum ROI. Its software-with-service approach blends a leading end-to-end data collection and data management infrastructure with expert analytics consultation and media execution. Mediaplex applies rigorous statistical analysis its partners’ cross-channel marketing data to understand what is truly driving incremental sales and then executes the most effective digital advertising possible.
Mediaplex solutions include:
- Tag Management (TMS)
- Data Management (DMP)
- Cross-channel Media Attribution
- Real-time Bidding (DSP)
- Rich Media
- Third-party Ad Serving
