Donny Soh

Donny Soh

Chief Data Officer, Tactica Labs

Tactica Labs was founded by a team of passionate computer science and analytics professionals who genuinely believe in making loyalty management & digital marketing more accessible to the marketing practitioner. We help our clients unlock the wealth of insights in their data to build better and more measurable marketing campaigns. With experience ... more

Donny's Bio

Tactica Labs was founded by a team of passionate computer science and analytics professionals who genuinely believe in making loyalty management & digital marketing more accessible to the marketing practitioner. We help our clients unlock the wealth of insights in their data to build better and more measurable marketing campaigns.

With experience in customer analytics, data-mining, direct marketing, database management and hosting, we add value to our clients' marketing goals through better customer targeting and acquisition, customer value, segmentation, cross-sell /up-sell, and customer retention strategies.

Tactica Labs is united in our vision in bringing the power of analytics to a brand-new level. Today, we are serving clients ranging from SMEs, media agencies and various Fortune 500 companies.





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