Mark Naples
Summit Alumni

Mark Naples

Managing Partner, WIT Strategy

Mark Naples is partner for WIT Strategy. WIT Strategy is a strategic communications consultancy serving clients who do business on the web in the U.S., Europe, and Latin America. WIT Strategy helps these organizations identify and leverage marketplace opportunities, developing and executing strategies that enable them to meet their sales and market... more

Mark's Bio

Mark Naples is partner for WIT Strategy. WIT Strategy is a strategic communications consultancy serving clients who do business on the web in the U.S., Europe, and Latin America. WIT Strategy helps these organizations identify and leverage marketplace opportunities, developing and executing strategies that enable them to meet their sales and marketing and/or corporate public affairs objectives in the most cost-effective manner. 

Formerly the vice president of marketing, investor relations, and privacy officer for 24/7 Real Media (NASDAQ:TFSM), Naples' experience in media, marketing, and public affairs with firms such as Ogilvy & Mather and Kearns & West has ranged from lobbying for the "Baby Bells" as part of the Telecom Reform Act of 1994 to the summer 1996 re-launch of AOL.com and the successful repositioning of three different, mature web companies in 2004 and 2005.  Each company saw its revenue rise more than 150 percent as a result of WIT Strategy's repositioning efforts.  Naples has a B.A. degree in Religion from Haverford College and is a biweekly contributor to iMedia Connection. 
 

 

 

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