Peter Tortorici
Summit Alumni

Peter Tortorici

CEO, GroupM Entertainment

One of the television industry’s most respected executives and involved with some of television’s biggest hit series, Peter Tortorici has served as President of two Broadcast Networks, taken one to #1, developed top-rated shows, and created new business ventures for some of Hollywood’s most prolific Studios and production companies. Tortorici was e... more

Peter's Bio

One of the television industry’s most respected executives and involved with some of television’s biggest hit series, Peter Tortorici has served as President of two Broadcast Networks, taken one to #1, developed top-rated shows, and created new business ventures for some of Hollywood’s most prolific Studios and production companies.

Tortorici was executive vice president, and then president of CBS Entertainment. During his tenure, he was part of a team that guided the network to achieve #1 status in primetime, daytime and late night schedules for three consecutive seasons, from 1991 to 1994. As president, he was instrumental in developing such Emmy Award-winning series as Northern Exposure, Picket Fences, Murphy Brown, and Chicago Hope. In addition, he supervised, CBS Productions, and turned out several highly successful programs including Touched By An Angel, Dr. Quinn, Medicine Woman and Walker, Texas Ranger.

Tortorici later joined the Carsey-Werner Co. as Executive Producer. He supervised on-going production of the company’s network shows including the Emmy Award-winning, 3rd Rock From The Sun and developed new programs including the launch of Cosby. He also created the company’s consumer products division and launched their first on-line initiatives.

Tortorici served as President and CEO of Telemundo Network in 1998-99. He crafted and supervised the successful re-launch of the U.S. Hispanic network. He later joined with Sony Pictures Entertainment and Columbia TriStar Television as an independent producer. His Peter Tortorici Productions produced two critically acclaimed Prime Time series; Body & Soul on Pax TV, and Significant Others with NBC/Bravo.

Tortorici joined MindShare and founded MindShare Entertainment in 2003. Currently serving as CEO of GroupM Entertainment Worldwide, Tortorici provides global leadership to GroupM’s content initiatives. He has been honored industry wide and in particular by both AdAge and Business 2.0 for innovation, leadership and accomplishment in the emerging area of Branded Entertainment and Brand Funded Content.



Summits Attended

  • Entertainment Marketing '10: Santa Monica, CACoverage
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