Robin's Bio
Robin Cooper is vice president of advertising and business development for Kelley Blue Book. In this position, she is responsible for all OEM business relationships with Kelley Blue Book, including all national and regional advertising, lead generation and business development.
Cooper came to Kelley Blue Book from DoubleClick, where she joined as director of business development, responsible for developing strategic partnerships with high-profile, highly-branded sites. She was then named publisher of automotive, and ultimately group publisher of four categories -- Automotive, Women, Health and Ecommerce -- responsible for all advertising and business development in these key areas. Robin entered the advertising industry as a sales representative for Adweek magazines, becoming sales manager after three years. Ultimately she was named western publisher, a position she held for five years, during which time she was responsible for advertising in eight publications, as well as media/agency relations within the Western advertising community. Kelley Blue Book has been the most trusted vehicle pricing, values and information resource by both consumers and the auto industry since 1926. Kelley Blue Book’s Web site, kbb.com, was established in 1995 and has been named the No. 1 and most-visited automotive information site by J.D. Power and Associates and Nielsen//NetRatings for seven years running. Car buyers rated kbb.com No. 1 in overall customer satisfaction and experience, according to a recent survey by Keynote Systems. No other medium reaches more in-market car buyers than kbb.com; one in every three American car buyers complete their research on kbb.com.
