Will Kassoy is Chief Executive Officer of AdColony, and brings over 20 years of entertainment and brand management experience to his position. Prior to joining AdColony, Mr. Kassoy served over 13 years at Activision Blizzard in a variety of strategic and operational leadership roles. Most recently, he served as Senior Vice President, Strategic Growth, contributing to the company’s emerging platform strategy. Prior to this, he served as Senior Vice President, Global Brand Management, for Activision Publishing, leading Activision’s global marketing organization inclusive of brand management, media, research, marketing communications and business development, setting long-term product and go-to-market strategies for the biggest franchises in interactive entertainment, including Call of Duty, Guitar Hero, Marvel and Tony Hawk. Prior to joining Activision, Mr. Kassoy held roles at The Walt Disney Company (Disney Interactive, Disney Publishing), AIA (Paris, France based consulting firm in artificial intelligence and expert systems) and began his career at Capitol Records/EMI in Hollywood, CA. Mr. Kassoy holds a Bachelor of Arts degree in Economics/Business from the University of California, Los Angeles.
