Anastas joined Activison with over eighteen years of marketing and advertising experience, having most recently served as Vice President, Head of Marketing for Atari, the legendary video game publisher.
At Atari, Jonathan drove the shift to Digital marketing and distribution channels as the company's primary selling tools. he also led the evolution from the traditional category practices of launch and awareness-based advertising to customer acquisition-based marketing, retention and CRM.
Prior, Jonathan was President of Redurban, an Omnicom-owned digital agency where he oversaw US launch offices in New York and Dallas.
Before joining Tribal DDB, Jonathan held a number of management and account service roles at agencies including Mullen, DDB, Saatchi & Saatchi (co-founding and leading their West Coast Interactive team) and Omnicom digital agency THINK New Ideas, rising to the level of Executive Vice President and Managing Director.
Anastas is recognized as an early advocate of Digital marketing, Social and true idea-based integration across many mediums.
