Lori Luechtefeld
Summit Alumni

Lori Luechtefeld

Senior Editor, iMedia Connection

Lori Luechtefeld is editor of iMedia Connection. She came to iMedia in July 2008 from Canon Communications, where she served as managing editor of an executive-level business magazine in the medical technology field. Prior to joining Canon, Lori held a variety of news writing and editing positions at B2B publications and daily newspapers across Sou... more

Lori's Blogs

Blog Posts (132)

Gangnam parody: Ad-tech style

Our friends over at BlueKai have done it -- they've taken the nerdiness that all digital marketers wear as a badge of honor and elevated it to a new level. You really must check out its ad-tech parody...

A case study in stellar digital content marketing

Long-form branded video content isn't the easiest nut to crack. Asking for even 30 seconds of a person's time online is asking -- well -- quite a lot. But five minutes? Ten minutes? Good luck.But on...

Breaking iMedia Summit news: VivaKi and BlueKai reveal unprecedented data platform

At this week's iMedia Agency Summit in Colorado Springs, Colo., VivaKi and BlueKai unveiled a ground-breaking data platform called Audience Insights. The platform was developed by VivaKi's R&D arm...

Submit your nominations for the hottest mobile startups

iMedia's audience asked for it, and we listened. Back by popular demand, iMedia is proud to kick off the 2nd Annual iMedia Next Wave Startup Challenge and Showcase.Nominations are now open! Submit...

Breakthrough attendees select the hottest tech startups to watch

In the culmination of a nearly two-month quest to identify the hottest new tech startups, attendees of the iMedia Breakthrough Summit named their top picks for the companies that digital marketers...

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