Kent Lewis

The Official @SEMpdx #SearchFest 2013 #SEM Conference Recap

I walked into the Governor Hotel lobby and it hit me immediately: SEMpdx SearchFest 2013 is the real deal. Having been a co-founder of the annual search engine marketing (SEM) conference in 2005, as...

#SXSW Interactive 2012 Recap: A Noob's View

As a first-time South by Southwest Interactive (SXSWi) attendee, I thought it would be helpful to provide a newbies perspective on the mad-cap annual conference in Austin. I attended 3 of the 5 days,...

First Look: Social Media (Marketing) Evangelist Job Description

Unlike a Social Media Marketing Manager role steeped in tactical execution, the role of the Social Media Evangelist is that of that of a strategic planner, manager, trainer and facilitator....

The Social Media Metrics That Truly Matter

What is a Facebook Like worth? How about a Twitter follower? Industry researchers and even lawyers are happy to give us numbers like $3.60 or $2.50 respectively. The true value of a fan or follower...

Why You Should Fire Your Social Media Marketing Manager

I recently hosted an all-day boot camp on the fundamentals of digital marketing at Online Marketing Summit in San Diego. During the social media marketing section, I explained to a somewhat confused...