Ariel Geifman

Three features you need in your marketing automation platform

Marketing automation is a great way to align all of the marketing resources behind a common goalincreasing revenue. It is also an excellent tracking tool that lets marketers show their worth by...

Stop throwing money at the wrong audience

While everybody buys toothpaste, and so many of us fly, drink sodas and buy car insurance, I never had to buy project management software or a computer backup system and I dont get excited by servers...

Targeting in the age of data overload

John Wanamaker, a turn of the (last) century retail magnate and one of the fathers of modern marketing used to lament: Half the money I spend on advertising is wasted; the trouble is I don't know...

PPC Running Out of Steam? It's Time for Outbound Marketing

74% of B2B marketers spend more than $50 on average to get one sales lead, according to Marketing Sherpa, a research firm. Yet many of these leads are low quality, with a small portion turning into an...

Infographic: Seven Best Practices for Building a Smart Ad

Not all ads are created equal. One question advertisers ask is what kinds of ads they can use to increase the performance of their online branding campaigns. To answer this, we analyzed nearly 300,000...