Eric Anderson

The evils of Amazon showrooming: A response

The following is a response to Emma Straub's Time.com piece, "Browse at a Bookstore, Buy at Amazon: The Evil of Showrooming."Dear Ms. Straub,I was surprised to learn, in your recent article on Time...

What digital media can teach NPR about pledge drives

I've been a little grouchy lately. Morning is not my friend on the best days, and the worst days are the ones in which the soothing warble of NPRs Steve Inskeep on my clock radio has been replaced by...

How Motorola's Apple-bashing ad scored at the Super Bowl

The annual glut of overpriced Super Bowl advertising has come and gone, and as a digital marketer, I am required by my guild The Guild of Resentful Digital Marketers to pen a cranky blog post about...

Why some games suck, and what they can teach marketers

The latest issue of Fast Company contains an exciting piece by Adam Penenberg on how game mechanics the scenarios, choices, rewards, and penalties that make gaming fun are being adopted by the...

Spoiler alert: There's no such thing as Cyber Monday

Also, theres no Santa Claus. Im sorry to be the one to tell you.First of all, cyber? Must we? Cyber was cringe-inducingly uncool by 2001 back when there was still no shame in having an AOL email...