Lucia Davis

What mobile is doing right

Last month, iMedia published my article, "5 ways we're still botching mobile," in which I interviewed experts in the space about areas where mobile is falling short. Since then, I've gotten feedback...

Sony's secrets from the heart of Hollywood

Good morning!I'm writing from the back of an conference room in the crux of Hollywood at the iMedia Entertainment Summit (check out #imediasummit to see what's happening as it's happening). Before I...

Hershey's sweet success and reaching mobile moms

Today's case study from Chris Cox, Hershey Company's global digital marketing manager, provided an excellent example of just how powerful digital has gotten. Hershey's purely digital effort, launched...

Moms, marketing, and meatballs: iMoms Summit day 1

Day one of iMedia's iMoms summit in Orlando, Fla. was jam packed with presentations from The Gap, Cooking.com, and Pinnacle foods -- the home of Aunt Jemima. Our hotel is tantalizingly close to the...

I scanned my first QR code today

Despite working in digital, I'm a somewhat slow adopter. My Facebook profile is not Timelined and I've never "checked in" anywhere (nor would I EVER unless it was really cool and I wanted to show off...