Rebecca Lieb
Summit Alumni

Rebecca Lieb

Vice President, Content Marketing, Teradata Marketing Applications

Rebecca Lieb is vice president, content marketing, at Teradata Applications, where she oversees global content strategy. Earlier, as an analyst at Altimeter Group, she covered digital advertising and media, an area that encompasses brands, publishers, agencies, and technology vendors. She has published conducted more research on content marketing ... more

Rebecca's Blogs

Blog Posts (1)

How to Measure Social Media ROI

Measuring digital advertising is relatively easy, but owned and earned media? That's a whole other story. The metrics and the methods for measuring digital marketing are less exact, the platforms are...

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