Digital Advertising & Media Analyst,
Rebecca Lieb is an analyst at Altimeter Group, where she covers digital advertising and media, an area that encompasses brands, publishers, agencies, and technology vendors.
Lieb previously launched and oversaw Econsultancy’s U.S. operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, she... more
Measuring digital advertising is relatively easy, but owned and earned media? That's a whole other story. The metrics and the methods for measuring digital marketing are less exact, the platforms are...
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1 The best social media campaigns of 2013
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 signs your agency is dying
4 5 requirements for a sustainable career in marketing
5 6 social media network updates that you missed