Rebecca Lieb is an analyst at Altimeter Group, where she covers digital advertising and media, an area that encompasses brands, publishers, agencies, and technology vendors.
Lieb previously launched and oversaw Econsultancy’s U.S. operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, she... more
Measuring digital advertising is relatively easy, but owned and earned media? That's a whole other story. The metrics and the methods for measuring digital marketing are less exact, the platforms are...
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1 9 Facebook hacks that will blow your mind
2 The most meaningless (and hilarious) job titles on LinkedIn
3 Blogs every marketer should follow
4 The most overrated platforms for mobile marketing
5 The best social media campaigns of 2014 (so far)