Rebecca Lieb
Summit Alumni

Rebecca Lieb

Digital Advertising & Media Analyst, Altimeter Group

Rebecca Lieb is a research analyst covering digital advertising, marketing and media at the Altimeter Group. She's the former VP of Econsultancy's US operations.  She was VP and editor-in-chief of The ClickZ Network for over seven years.  For a portion of that time, Lieb also ran Search Engine Watch.  She consults on content strategy for a variety ... more

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How to Measure Social Media ROI

Published: August 20, 2012 | Opinions

Measuring digital advertising is relatively easy, but owned and earned media? That's a whole other story. The metrics and the methods for measuring digital marketing are less exact, the platforms are...

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