Rebecca Lieb
Summit Alumni

Rebecca Lieb

Industry Analyst, Altimeter Group

Rebecca Lieb is an analyst at Altimeter Group, where she covers digital advertising and media, an area that encompasses brands, publishers, agencies, and technology vendors. Lieb previously launched and oversaw Econsultancy’s U.S. operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, she... more

Rebecca's Blogs

Blog Posts (1)

How to Measure Social Media ROI

Measuring digital advertising is relatively easy, but owned and earned media? That's a whole other story. The metrics and the methods for measuring digital marketing are less exact, the platforms are...

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