Rebecca Lieb is an analyst at Altimeter Group, where she covers digital advertising and media, an area that encompasses brands, publishers, agencies, and technology vendors.
Lieb previously launched and oversaw Econsultancy’s U.S. operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, she... more
Measuring digital advertising is relatively easy, but owned and earned media? That's a whole other story. The metrics and the methods for measuring digital marketing are less exact, the platforms are...
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1 7 stupid mistakes brands make as publishers
2 9 Facebook hacks that will blow your mind
3 6 people on LinkedIn you should follow
4 The most meaningless (and hilarious) job titles on LinkedIn
5 5 predictions for the future of social media