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Contact Paul

Paul Knegten

VP of Marketing, MediaMath

Paul is VP Marketing at MediaMath, a media buying platform. Prior to that, he ran marketing at Dapper from inception to its acquisition by Yahoo! in 2010. He is also an advisor to startups on B2B marketing strategy, helping technology startups build crusades. He blogs weekly about how B2B marketing can not suck at www.crusadify.com. Paul holds a ... more

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Paul's Blogs

Blog Posts (3)

How to drive signups to an event, even if you're nobody

Published: February 27, 2012 | Opinions

In last week's post here, a thoughtful commenter pressed me on my advice about holding a thought leadership event even when you're early in your product or company evolution:I think your fireside chat...

Why I hope Fred Wilson keeps telling startups to not invest in Marketing

Published: February 22, 2012 | Opinions

Because then smart marketers can keep using it as a major competitive advantage.Let me be clear: I don't actually think that Fred Wilson is saying "don't invest in marketing;" I think he means don't...

Why You Should Never Do Press Releases

Published: February 16, 2012 | Opinions

Your whole team has worked night and day for the last three months and you've finally completed your newest mondowidget compiler dashboard platform (v.3.0)!Your product team can't wait to hand this...