Michael Leis

The Single Most Important Principle in Brand Strategy Today

The start of another Mad Men season reminds me of the shift in marketing strategy that I most often discuss with colleagues and clients now, but have yet to expressly write about.What separates great...

Never Say You're Sorry In Social

In this latest era of social media, many brand presences have either been originating from, or spanning to include the customer service department. On the surface, it makes sense: this is the...

Transform Your Loyalty Program From Bank to Park

There are a lot of discussions going on about how to create loyalty in a world where the next best offer is a click away. Should we change the cadence or targeting or content of our emails? How can we...

It's The Thought That Counts: Gifts and Behavioral Economics

Ever get a gift from someone that you weren't expecting? What's your next reaction? If you're like me, it's the feeling like you have to do something in return.In game mechanics, Amy Jo Kim would call...

Overlap10: Scalable Solutions

In the last post, I tried my best to describe the challenge of Overlap10: solving for Wicked Problems. Now, I can tell you the story of scalable solutions (or, How To Solve For Wicked Problems): the...